Save the Date for the next SAG: November 24–27, 2025 in Berlin

Conference program

iSAQB Software Architecture Gathering 2024

Register now

  • Session (45min)
  • Beginner
  • 12 Nov 2024
  • 16:30-17:15
  • Room Grenander 3

Without Focus on Product and Team, Architecture Falls Flat

by Peter Götz

Software architects thrive on their love for software architecture. While this is neither surprising nor wrong, software architecture must serve a purpose beyond itself. This purpose is product success, and software architecture and team structure are the basis for and essential in enabling this success. In this talk, we will explore the crucial role of the product concept and team structure and how they help achieve architectural success.
You might want to think: this is self-evident, so why a session about it? Look around you? Do you see development results that don’t create value for your customers? Solutions that are exciting from a developer’s perspective but not for the customer? Teams that struggle with dependencies and cross-team collaboration?
Therefore we need to shift our perspective to the customer’s point of view, continually developing architecture and team structure to improve our product according to the customer’s need. Embracing agile principles, we’ll see how architecture develops alongside product understanding and team organization, adapting fluidly to changing needs.
Join us if you’re ready to rethink architecture in a broader context and stay agile and dynamic as an architect.