Save the Date for the next SAG: November 24–27, 2025 in Berlin

Conference program

iSAQB Software Architecture Gathering 2024

Register now

  • Half-Day Workshop (3h)
  • Beginner
  • 28 Nov 2023
  • 09:00-12:30
  • Room 3

How to Communicate Anything to Anyone and See a Real Impact

by Andrew Murphy

Everyone thinks they are a good at communication, but… how many times have you been at an event talking to someone you really didn’t want to talk to? Been sold to by someone who didn’t get that you weren’t interested?

These are examples of bad communication and they all have a few things in common, they weren’t efficient and they weren’t effective.

They didn’t go into the communication with the right mindset and the right preparation

Also, sorry to say it, but your own communications probably suck too. But after this workshop you’ll have a leg up on your competition: you’ll know your communication sucks… and you know how to fix it.

Outline/structure of the Session:
– Bad communication, and why it happens
– What’s the right mindset to have
– What’s the right preparation to do
– Examples of efficient and effective communication
– I will take you through my number 1 and number 2 rules for efficient and effective communication.