Digital Transformation Management Is Also a Mental Transformation of Leadership !

The structural change to the digitally networked age affects all industries, as the framework conditions for all companies have changed rapidly. Just as versatile and complex as the change itself is the disorientation in the management floors of established companies. Some persist in alibi actions, some others ignite more or less aimless actionism where orientation, target visions and implementation are required.
So Digital transformation management is the ambitious process of managing the transition from traditional business models to digitally-enabled ones. This includes the adoption of new technologies, the optimization or replacement of existing processes, and the development of new strategies, roles and business models. So far so good like any other management process?
Unfortunately not, because the technology is only a necessary enabler, but it is relatively easily available. In my experience, it is much more difficult not only to take people with them, but to motivate them to question a lot of the world and mindset in which they have been shaped, which they have learned. Again, everyone will agree, but let’s be honest: do you have a common understanding in your management team of what constitutes digital change? Yes, great. No? Then you are the realistic case and too many activities degenerate into “something with digitization”.
This keynote will provide you with valuable input to transform an organization holistically…and we will probably smile about us as well a few times.